We’re a market research and consulting firm. More than 20 years of experience with well-known brands gives us a solid foundation, while our smaller staff makes us agile and highly responsive to client needs. We are insight leaders in home durables, including windows, doors, flooring, trim and millwork, tools, appliances and lawn equipment. Our expertise also includes consumer packaged goods, health insurance, beverages, retail, automotive and education.

Clients rely on us for both qualitative and quantitative research. Some of our best work strategically combines both, leading to consulting or ideation that helps our clients get to what is next. Most of our senior leaders have worked on the client side of the business, so we have natural empathy for the people who hire us. This manifests itself in important and tangible ways, such as our ability to interpret insights and connect them to our clients’ growth strategies — or in our ability to create highly engaging reports that our clients are excited to share with their senior leadership.

Based in St Joseph, Michigan, with thought leaders around the country. We hire the best qualitative and quantitative talent available, regardless of where people might live. This model continues to serve us, and our clients, quite well.