CLIENT-DRIVEN PROBLEM SOLVERS

We’re an experienced team of problem-solvers driven by client objectives. If you’re looking to create new offerings, move into new markets, deepen customer loyalty or understand how well your message resonates, we know how to deliver. We apply market research, ideation and problem-solving frameworks to drive the results you want.

OUR TEAM

A diverse group of professionals who love to collaborate with clients.

Angela Malik-Hsai

Managing Director
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Andy Kiel

Senior Director, Quantitative Research
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Kristy Bottonari

Senior Director, Quantitative Research
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Angela Malik-Hsai

Managing Director, Qualitative Researcher, Interviewer/Group Facilitator

For more than 15 years, Angela has injected creative approaches into methodology design and discussion facilitation. She has a reputation for inventive solutions that gather insights respondents can’t or won’t provide via simple questioning. Angela has conducted research across industries and around the world, including the U.S., China, Turkey, France, Germany, the UK, Italy and Canada. Having conducted over 1,000 focus groups, interviews and online bulletin boards throughout her career, Angela offers extensive experience in product design, channel strategy, brand positioning and communications. Angela graduated from the University of Michigan with a B.A. in Psychology.

Andy Kiel

Senior Director, Quantitative Research

Andy brings 15 years of experience in quantitative methods and analysis, helping his clients arrive at powerful solutions through collaborative thinking and flexible problem solving. He specializes in research on satisfaction, design, usage and behavior, and segmentation. He also offers strong expertise in product development. He has also helped shape Ravel’s concept testing methodologies, focusing on efficiency and developing scoreboards that are easy to understand. Andy has a B.A. in Mathematics and Business Management from Hope College.

Kristy Bottonari

Senior Director, Quantitative Research

Since joining Ravel in 2011, Kristy’s passion for making meaningful connections with consumers has been at the core of her research philosophy.  She uses quantitative methodologies to help clients answer their immediate marketing questions, while also promoting big picture thinking that will inform a brand’s long-term strategy. Kristy specializes in visual analytics that stimulate critical thinking and weave a clear and compelling story that makes it easier for clients to share results and inspire change. Kristy holds a B.A. in Interdisciplinary Studies with a focus in Marketing from the University of Michigan.