Click with Us
You hear it all the time:
“They didn’t click.”
“Suddenly, it just clicked.”
It’s true of any relationship—people or products. If customers don’t immediately click with your offer, they won’t buy it. More specifically:
Research insights, in context, have the best shot at clicking with the marketplace.
How do you make something “click”? With Click™, the offering from Smith-Dahmer Associates.
What is Click?
Click is a customer insight tool that involves placing primary research in the context of secondary research, such as competitive analyses and marketplace trends. Doing this allows you to “connect the dots” and build consumer relevance into the DNA of your products on the front end, yet most companies simply miss the opportunity because they lack the time, resources and expertise.
Companies are swimming in stats and drowning in data. As a rule, you don’t have time to sort through all the data yourself. You need a third party to uncover just the insights that can truly make a difference to your business—today.
How does Click work?
First, SDA assigns a dedicated Click team to your project. The team’s goal is to deliver “the reality of the marketplace,” which helps your business, product and brand teams focus on the right customer in the right way at the right time. Depending on your exact needs, the Click team conducts new primary research, fortifies it with the most credible secondary research available, and then places it all in the context of larger marketplace trends. But we don’t stop there. The Click team also finishes the job by applying the kind of creative thinking that inspires truly “clickable” ideas.
SDA is uniquely positioned to offer Click because of our three A’s: Ability, Approach and Artistry.
Ability: We’ve built our foundation on conducting smart, sound, actionable research. SDA has never skimped on research integrity, and we never will.
Approach: During the Click process, we pull solid, fresh, quantitative data from multiple sources—no more than 12 months old. Plus, we provide the kinds of “thoughtful starters” that promote collaborative thinking and deliver results. Our integrity is traditional, but our approach and delivery never are.
Artistry: Actionable market research is more than a science. When it comes to Click, SDA goes the extra mile by providing more than a report. In fact, the Click deliverable often takes the form of a workshop or creative discussion session—something our clients find more memorable, and more useful.