Qualitative and Quantitative Research

Methodologies that are more reflective of real life. Engaging deliverables. Integrated approaches for robust learning. These are the things that make our research services different.

Key In-house Capabilities

  • Messaging Strategy
  • Idea Generation
  • Ad Creative Development
  • Ad Effectiveness Tracking
  • Brand Stretch
  • Packaging Creative Development
  • Brand Health Tracking
  • Segmentation
  • Product Development & Design
  • Social Media Behaviors
  • Brand Positioning
  • Claims Testing
  • Concept Testing
  • Customer Satisfaction
  • Purchase Process
  • Needs & Goals
  • Attitude & Usage
  • Product/Line Optimization
  • In-house Use Tests
  • Pricing
  • Brand Health Tracking

QUALITATIVE

IN-PERSON

Focus Groups

Shop-a-longs

In-home Interviews

Ethnographies

In-depth Interviews

ONLINE

Webcam Focus Groups & IDIs

Online Journals

Bulletin Boards

Communities

Mobile Research

QUANTITATIVE

Panels

Customer Lists

Mobile Research

Social Media Blasts

Telephone Surveys

Intercepts

CUSTOM, COMBINED APPROACHES

STRATEGIC CONSULTING

Strategic Consulting services include: marketplace analytics, trend and industry points of view, selling story creation, distribution strategy, go-to-market structures.

Our Approach to Strategic Consulting is Simple.

BE RELEVANT

CAPTURE SHARE OF MIND

SATISFY UNMET NEEDS

DELIGHT

Repeat

IDEATION AND CO-CREATION

Ideation and co-creation enables our clients to generate new ideas directly from customers’ interactions. Our unique co-creation services enable our clients to brainstorm alongside their target customers. Giving the customer a seat at the table during ideation sessions exposes teams to new ways of thinking, while injecting a healthy dose of reality into the process. Thinking and problem solving alongside the customer builds a deeper, more intuitive understanding of the target.

Key Elements of Our Co-Creation Process

Small breakouts that give customers and brand/product team members an equal voice

Activities that allow teams to ideate while doing

Engaging presentations and Q&As that ground the session in customer insight

Sketch artists and experts outside of the category to inject fresh thinking into the innovation process

Inspiring spaces that spark creativity